Post by account_disabled on Feb 14, 2024 9:08:08 GMT
The consumer was satisfied with the decision and therefore relies on their own experience. An example of this is Abuying a brand of milk or bread from a particular bakery. Rational purchasing decisions Low emotional and high cognitive involvement lead to a rational purchase decision . Examples of this are taking out insurance or planning retirement provision i.e. purchases that require a lot of information processing but are unlikely to inspire the buyer. In other sources rational purchasing decisions are often referred to as limited purchasing decisions because of the limited information available.
Impulsive purchasing decisions decision as the name suggests is made impulsively and spontaneously. It arises from high emotional and low cognitive involvement. The Luxembourg Email List purchase is influenced by personal emotions moods or feelings and arguments are not weighed up. For example if you had a bad day it is much more likely that you will buy the chocolate bar at the supermarket checkout and want to at least cheer yourself up a little.
Whether the bar fits into your current diet is irrelevant at this point. Extensive purchasing decisions Characterized by a high level of emotional and high cognitive involvement no mistakes can be made when making extensive purchasing decisions . These are usually highquality and highpriced goods which is why obtaining and recording information plays a significantly greater role than with other decisions. In this example customers like to receive advice whether online or in store.
Impulsive purchasing decisions decision as the name suggests is made impulsively and spontaneously. It arises from high emotional and low cognitive involvement. The Luxembourg Email List purchase is influenced by personal emotions moods or feelings and arguments are not weighed up. For example if you had a bad day it is much more likely that you will buy the chocolate bar at the supermarket checkout and want to at least cheer yourself up a little.
Whether the bar fits into your current diet is irrelevant at this point. Extensive purchasing decisions Characterized by a high level of emotional and high cognitive involvement no mistakes can be made when making extensive purchasing decisions . These are usually highquality and highpriced goods which is why obtaining and recording information plays a significantly greater role than with other decisions. In this example customers like to receive advice whether online or in store.