Post by account_disabled on Mar 13, 2024 9:21:15 GMT
Design your brand identity Its now time to think about names shapes colours fonts. As Alina mentions in the book brand identity is tangible you can see it touch it hold it hear it and even watch it move. . Create touchpoints The identity design should be finalised by this time as well as the look and feel. And you should be planning the content strategy website collateral stationery packaging advertising templates ephemera etc. . Manage assets Time to set up the strategic internal and how you are going to build brand awareness.
Chapter The Process This is where it gets interesting Chapter one includes a lot of definitions introduction to processes and maybe a bit dull but dont give up and keep on reading as chapter two is key to understand the whole brand process. It walks you indepth through every single step of the branding ASB Directory process supporting theory with meaningful examples and insights. You are basically going to be able to understand why this is such a long process and why it takes so long to create a proper brand identity and strategy. Chapter Best Practices Now that you nearly know it all its time to put in practice everything youve learnt in the two previous chapters. Alina presents ninetyeight different case studies.
The organised A to Z where she analyses local and global public and private highly successful brands and their solutions. From wellknown Amazon to the less so Spanish airline Vueling you are presented with the brands customer value proposition their goals main creatives and how they developed their brand process and strategy. As well as the results achieved thanks to this process. Make notes of some the examples presented here as these are going to be the basis of your future brand strategies.
Chapter The Process This is where it gets interesting Chapter one includes a lot of definitions introduction to processes and maybe a bit dull but dont give up and keep on reading as chapter two is key to understand the whole brand process. It walks you indepth through every single step of the branding ASB Directory process supporting theory with meaningful examples and insights. You are basically going to be able to understand why this is such a long process and why it takes so long to create a proper brand identity and strategy. Chapter Best Practices Now that you nearly know it all its time to put in practice everything youve learnt in the two previous chapters. Alina presents ninetyeight different case studies.
The organised A to Z where she analyses local and global public and private highly successful brands and their solutions. From wellknown Amazon to the less so Spanish airline Vueling you are presented with the brands customer value proposition their goals main creatives and how they developed their brand process and strategy. As well as the results achieved thanks to this process. Make notes of some the examples presented here as these are going to be the basis of your future brand strategies.